Dealer & Retailer App

Self-Serve Channel Partner Engagement

A unified app that powers ordering, engagement, and growth for your retailers, distributors, and influencers — from order placement to fulfilment.

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Dealer & Retailer App — Self-Serve Channel Partner Engagement

A unified app that powers ordering, engagement, and growth for your retailers, distributors, and influencers — from order placement to fulfilment, all in one platform.

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Plan — Smarter Retailer App Flows

Flexible Onboarding

Onboard retailers, distributors, and influencers via sales team-led or self-serve sign-ups — with persona-based access control from day one.

SKUs, Pricing & Scheme Setup

Configure SKUs, credit limits, pricing tiers, and loyalty rewards per partner segment — all synced live with your ERP or DMS.

Order Rules & Dispatch Preferences

Define minimum order quantities, preferred delivery windows, and fulfilment rules per partner — reducing order exceptions and processing delays.

White-Labeled Native App

Deploy a fully branded Android or iOS app for your retailers — your logo, your colours, your identity, powered by effyChannel infrastructure.

WhatsApp BOT & Zero-Install PWA

Enable ordering through WhatsApp or a Progressive Web App — zero installation, zero friction, perfect for dealers with basic smartphones.

Configurable Per Persona

Configure different modules, workflows, and UI by user type — retailers see ordering and rewards, distributors see stock and claims, influencers see referral earnings.

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Execute — Smarter B2B Operations at Scale

Self-Serve Ordering with AI

Retailers place orders independently with AI-driven product recommendations — ideal basket suggestions based on buying patterns, stock levels, and active schemes.

Order Tracking & Statement of Account

Real-time order status, invoice access, delivery confirmation, and full account statement — retailers always know where their order stands.

Return Requests Synced with ERP

Retailers raise return requests directly in the app — synced automatically to your ERP or DMS for credit note processing without manual intervention.

Reward Redemption & Loyalty

Retailers earn and redeem reward points from purchases and campaigns — with progress visibility, period-based targets, and instant redemption flows.

Scheme & Promo Push Notifications

Automatically push scheme alerts, limited-time offers, and new product announcements — driving timely order action without rep intervention.

Learning Content & Product Updates

Share product training videos, usage guides, and launch announcements directly in-app — keeping your channel partners informed and engaged.

Influencer Referral Rewards

Allow influencers and channel partners to earn rewards through referrals — tracked automatically with period-based targets and progress visibility.

Surveys, Feedback & Issue Tracking

Let retailers submit surveys, raise complaints, and track resolution status — giving brands a direct feedback loop from the last mile.

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Analyze — Improve App Performance End-to-End

App Adoption & Usage Monitoring

Track monthly active users, session frequency, order conversion, and feature engagement — understanding exactly how partners are using the app.

Scheme Redemption & Campaign ROI

Measure scheme adoption rates, points redeemed vs. issued, and campaign-driven order uplift — quantifying the ROI of every trade promotion.

Territory-Level Customer Insights

Give sales teams a live view of their territory's digital activity — top buyers, dormant accounts, order frequency, and SKU preferences by zone.

Digital vs. Rep-Led Order Comparison

Compare self-serve digital orders against rep-captured orders by territory, SKU, and time — optimising the right-channel strategy for each segment.

Content & Widget Engagement Analytics

Analyse which product videos, banners, and promotional widgets drive the most clicks and orders — enabling smarter content placement decisions.

Dormant User Re-Engagement

Automatically identify retailers who have stopped ordering and trigger personalised re-engagement nudges — preventing churn before it becomes a revenue problem.

Ready to see it in action?

Get a personalised demo tailored to your channel sales and distribution setup.

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