Drive retail execution excellence, increase outlet coverage, and power your distributor network with real-time intelligence — across modern trade, general trade, and field last-mile.
Request a DemoFMCG brands manage thousands of SKUs across hundreds of distributors reaching lakhs of retail outlets. Visibility breaks down at every tier — reps miss visits, scheme compliance is impossible to track, and secondary sales data arrives weeks late.
Purpose-built workflows, AI intelligence, and mobile-first apps designed for the specific challenges of your channel.
Track sell-out at every retailer, every day — not at month-end. Catch slow-moving SKUs before they become dead stock.
Geo-tagged check-ins with AI scheduling ensure the right rep visits the right outlet at the right frequency — with proof.
Push in-bill schemes and trade promotions through the distributor app — with real-time adoption tracking across territories.
Auto-trigger primary orders based on distributor stock norms — preventing stockouts before they hit retail shelves.
Branded retailer app for 24/7 ordering, delivery tracking, loyalty redemption, and scheme access — reducing rep dependency.
Order AI recommends ideal basket per outlet — upselling slow-movers and cross-selling complementary SKUs at every field visit.
Real results from brands in your industry running effyChannel.
These modules work together to power your end-to-end channel execution.
Rapid deployment with industry-specific configuration templates — most brands go live in under 4 weeks.
Native connectors for Tally, SAP, Oracle, Odoo, and custom ERPs — real-time sync of pricing, inventory, and orders.
Role-based access, audit trails, data encryption, and compliance-ready architecture — built for enterprise scale.
Get a personalised demo tailored to your distribution structure, channel complexity, and growth goals.