Manage India's most complex regulated distribution — from distillery to C&F to distributor to retail/bar/hotel — with full compliance visibility, secondary sales tracking, and scheme control.
Request a DemoLiquor distribution is uniquely complex — state excise regulations differ across markets, multi-tier channels create visibility gaps, and secondary sales tracking is manual and delayed. Scheme leakage and on-premise retailer engagement remain persistent problems.
Purpose-built workflows, AI intelligence, and mobile-first apps designed for the specific challenges of your channel.
Track stock and sales from distillery through C&F agents, distributors, right down to bar, hotel, and retail outlet level — one unified view.
State-wise excise quota management, permit tracking, and movement documentation — reducing compliance risk across regulated markets.
Dedicated workflows for bars, hotels, and restaurants — menu listing tracking, pouring share audits, and key account visit management.
Self-serve ordering app for licensed retailers and bar owners — scheme alerts, credit tracking, and loyalty reward redemption.
Track every distributor's sell-out, collection efficiency, scheme participation, and outlet coverage — with AI deviation alerts.
GPS-verified visits, chiller visibility checks, POSM compliance audits, and competitor shelf-share tracking at every outlet.
Real results from brands in your industry running effyChannel.
These modules work together to power your end-to-end channel execution.
Rapid deployment with industry-specific configuration templates — most brands go live in under 4 weeks.
Native connectors for Tally, SAP, Oracle, Odoo, and custom ERPs — real-time sync of pricing, inventory, and orders.
Role-based access, audit trails, data encryption, and compliance-ready architecture — built for enterprise scale.
Get a personalised demo tailored to your distribution structure, channel complexity, and growth goals.